People are sick of sexist ads and the harm they cause but feel powerless to change them, according to new research released today by RMIT University and Women's Health Victoria.
WHV CEO Dianne Hill said the study highlighted the influential role that advertising played in shaping attitudes and expectations about the roles of women and men in our society.
A second RMIT study analyses the best practice interventions to address and prevent sexist advertising.
“Overall, addressing the long-standing issue of gender inequality in advertising will require a collaborative effort, involving industry, government and the community.”, said Dr Lauren Gurrieri, Senior Lecturer in Marketing. RMIT University
RMIT University, Women's Health Victoria (2019) Reports reveal our attitudes to sexist ads and how the industry can improve. Joint Media Release (RMIT University and WHV). (Oct 29)