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Gender equality in advertising and communications: guidelines for local government
Women's Health Victoria |Published: 20 January 2022
| Posted:
20 January 2022

This resource lays out principles for local government to achieve gender equality in every aspect of marketing, communications, and advertising campaigns.

The shEqual Survey snapshot report cover image
Women's Health Victoria |Published: 07 December 2021
| Posted:
7 December 2021

In October 2021, shEqual - WHV’s initiative championing gender equality in advertising - released a national online survey to better understand perceptions of gender equality in the advertising industry.

Survey pains a troubling picture of sexism in the ad industry media release image
Women's Health Victoria |Published: 07 December 2021
| Posted:
7 December 2021

Gender inequality remains pervasive in the Australian advertising industry, according to the results of a national survey released today.

Logo of the brand shEqual. In the word 'shequal' is in a dark teal colour but the crosses of the capital 'E' in the middle is gold- like an equal sign
Women's Health Victoria |Published: 24 November 2020
| Posted:
24 November 2020

shEqual – an Australian first initiative to realise equality in advertising – launched Monday 23 November 2020 with the support of industry and government leaders.

Seeing is believing: a national framework for championing gender equality in advertising: cover image
Women's Health Victoria |Published: 23 November 2020
| Posted:
23 November 2020

This framework is an Australian-first national blueprint for long-term change to promote gender equality and address the drivers of violence against women in the advertising setting.

Reporting sexist advertising a toolkit for consumers cover image
McKenzie M, Bugden M, Pierorazio N |Published: 28 November 2019
| Posted:
28 November 2019

This toolkit outlines how sexist portrayals of women and men in advertising can be harmful, and presents a range of options for concerned consumers to lodge a complaint or take other action.

Empowering consumers to call out sexism in advertising thumbnail image
Women's Health Victoria |Published: 28 November 2019
| Posted:
28 November 2019

This toolkit informs consumers about how ads are regulated in Australia, the rules advertisers are supposed to follow, and how to make a complaint.

Reports reveal our attitudes to sexist ads and how the industry can improve thumbnail
RMIT University, Women's Health Victoria |Published: 29 October 2019
| Posted:
29 October 2019
People are sick of sexist ads and the harm they cause but feel powerless to change them, according to new research released today by RMIT University and Women's Health Victoria.
Community responses to gender portrayals in advertising research paper cover image
Gurrieri L, McKenzie M, Bugden M. |Published: 29 October 2019
| Posted:
24 October 2019

This study explores the responses of Victorian community members to gender portrayals in advertising. The study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that cause violence against women.

Addressing and preventing sexist advertising an analysis of local and global promising practice cover image
Gurrieri L, Hoffman R. |Published: 29 October 2019
| Posted:
29 October 2019

This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.