This toolkit outlines how sexist portrayals of women and men in advertising can be harmful, and presents a range of options for concerned consumers to lodge a complaint or take other action.
This toolkit and related research is part of WHV's Advertising (In)equality project, funded by the Victorian Government.
The related media release and research paper are available to download in the Related Resources section below.
McKenzie M, Bugden M, Pierorazio N (2019) Reporting sexist advertising: a toolkit for consumers. Women's Health Victoria; City of Melbourne. Melbourne.