This framework is an Australian-first national blueprint for long-term change to promote gender equality and address the drivers of violence against women in the advertising setting.
The framework has been developed as part of a multi-year project led by Women’s Health Victoria, in collaboration with advertising industry representatives and expert partners, and funded by the Victorian Government. Our mission is to raise industry and public awareness, reinforce positive behaviours, and empower people to take action in shaping how women are represented in the stories we tell and consume.
Visit the shEqual website to find out more and get involved.
Women's Health Victoria (2020) Seeing is believing: a national framework for championing gender equality in advertising. Women's Health Victoria. Melbourne.
Donate to create change for women
By donating to Women's Health Victoria, you can make a real difference to the health outcomes and fair treatment of women and gender diverse people.
With your help, we can drive social change, address women's health needs and promote fair and equitable healthcare for all.
No contribution is too small, and donations over $2 are tax deductible.
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WHV acknowledges the support of the Victorian Government.
Acknowledgement of Country
Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation. As a statewide organisation, we also acknowledge the Traditional Owners of the lands and waters across Victoria. We pay our respects to them, their cultures and their Elders past and present.
Our Commitment to Gender Diversity & Inclusion
Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.
