Developed with input from 33 local governments across Victoria, this resource lays out six principles for local government to achieve gender equality in every aspect of marketing, communications, and advertising campaigns.
Each principle has clear actions to improve the way women and girls and people of all genders are represented in communications.
shEqual and its partners call on all local governments to apply these guidelines and build gender equality and prevention of violence across all areas of work and communications for a healthier and more equal community and workplace.
For more information about shEqual, visit shequal.com.au
City of Melbourne, Women's Health Victoria, Spry PR & Communications (2022) Gender equality in advertising and communications: guidelines for local government. Women's Health Victoria. Melbourne.
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WHV acknowledges the support of the Victorian Government.
Acknowledgement of Country
Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation. As a statewide organisation, we also acknowledge the Traditional Owners of the lands and waters across Victoria. We pay our respects to them, their cultures and their Elders past and present.
Our Commitment to Gender Diversity & Inclusion
Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.
