In October 2021, shEqual - WHV’s initiative championing gender equality in advertising - released a national online survey to better understand perceptions of gender equality in the advertising industry.
Conducted by Empirica Research in collaboration with WHV, the aim of the survey was to explore perspectives on gender inequality in advertising among professionals working in and around the advertising industry, and how gender equality in advertising could be further progressed. The survey examined perceptions of gender (in)equality both in advertising content and in advertising workplaces.
The Snapshot Report captures preliminary results from the survey, drawing on a summary of survey findings produced by Empirica Research. WHV anticipates that a more detailed report will be published in 2022.
The survey findings show that gender equality in advertising matters deeply to those who work in the industry. While some progress has been made on gender equality, sexism and gender discrimination continue to be everyday experiences for many women in the advertising industry. Respondents of all genders believe that not enough action on gender equality is being taken by employers, industry bodies and governments.
For more information about shEqual, visit shequal.com.au
Women's Health Victoria (2021) The shEqual Survey snapshot report: perceptions of gender equality in Australian advertising. Women's Health Victoria. Melbourne.
Donate to create change for women
By donating to Women's Health Victoria, you can make a real difference to the health outcomes and fair treatment of women and gender diverse people.
With your help, we can drive social change, address women's health needs and promote fair and equitable healthcare for all.
No contribution is too small, and donations over $2 are tax deductible.
Privacy Policy | Disclaimer | Accessibility | Copyright | Contact Us | Terms and Conditions
WHV acknowledges the support of the Victorian Government.
Acknowledgement of Country
Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation. As a statewide organisation, we also acknowledge the Traditional Owners of the lands and waters across Victoria. We pay our respects to them, their cultures and their Elders past and present.
Our Commitment to Gender Diversity & Inclusion
Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.
