Storytelling for Change

PVAW Communication Masterclass


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About the masterclass

This full day masterclass aims to build participants’ confidence and skills in crafting and sharing stories that communicate the drivers of violence against women.  This masterclass takes participants through story crafting techniques and principles, key considerations when tailoring prevention of violence against women (PVAW) stories to various audiences and ethical storytelling. Participants workshop key messages and craft their own story through individual and group activities. This masterclass aims to increase the confidence of participants to develop and tell stories that illuminate the causes of violence against women. 

What is primary prevention of violence?

Primary prevention of violence against women (PVAW) addresses the underlying causes and drivers of violence so that it doesn’t happen in the first place. It is different to tertiary prevention – or response work – which supports survivors and holds perpetrators to account after violence has occurred. PVAW seeks to change the social norms, practices and structures that allow violence to take place. 

What does this masterclass cover?

Who should attend?

This masterclass is designed for practitioners working in the PVAW sector, at either mid, senior or expert levels. 

When is the next masterclass?

This training is delivered throughout the year at Women’s Health Victoria’s training centre in Melbourne’s CBD. We also delivery the training off-site and can tailor it to a specific audience upon request.


'Fantastic addition to the PVAW professional development area.'


'It was good to think about storytelling as a tool for social change.'


'I loved the layered instructions on how to construct a story.'


'Made me aware of how I need to refine my story for the audience.'


'Best PD I’ve done in ages.'


'Very useful, opened my eyes to a whole new way of communicating the drivers [of violence against women].'


'It was very useful, and showed why it is more valuable than just showing statistics.'