In October 2021, shEqual - WHV’s initiative championing gender equality in advertising - released a national online survey to better understand perceptions of gender equality in the advertising industry.
Conducted by Empirica Research in collaboration with WHV, the aim of the survey was to explore perspectives on gender inequality in advertising among professionals working in and around the advertising industry, and how gender equality in advertising could be further progressed. The survey examined perceptions of gender (in)equality both in advertising content and in advertising workplaces.
The Snapshot Report captures preliminary results from the survey, drawing on a summary of survey findings produced by Empirica Research. WHV anticipates that a more detailed report will be published in 2022.
The survey findings show that gender equality in advertising matters deeply to those who work in the industry. While some progress has been made on gender equality, sexism and gender discrimination continue to be everyday experiences for many women in the advertising industry. Respondents of all genders believe that not enough action on gender equality is being taken by employers, industry bodies and governments.
For more information about shEqual, visit shequal.com.au
Women's Health Victoria (2021) The shEqual Survey snapshot report: perceptions of gender equality in Australian advertising. Women's Health Victoria. Melbourne.