shEqual – an Australian first initiative to realise equality in advertising – launched Monday 23 November 2020 with the support of industry and government leaders.
An initiative of Women’s Health Victoria, CEO Dianne Hill said: “Women’s Health Victoria is proud to launch shEqual. shEqual aims to positively transform Australia’s advertising landscape. I hope shEqual will start a national conversation about how advertising can be a powerful force for driving gender equality and ending violence against women.”
shEqual launches with support from strategic partners in the advertising industry, government and beyond including: Clemenger Group, Respect Victoria, The Shannon Company, OMD Australia, Our Watch, Venus Comms, Marmalade, RMIT University and City of Melbourne.
Remarking on the broad support for shEqual, Ms Hill said: “I look forward to seeing advertising agencies and brands taking the shEqual pledge and committing to changing the advertising they produce, and how they do business. Advertising equality is a benefit to our community and a win for business.”
Women's Health Victoria (2020) shEqual launches to transform advertising in Australia with support from industry and government leaders. WHV Media Release (Nov 24).