People are sick of sexist ads and the harm they cause but feel powerless to change them, according to new research released today by RMIT University and Women's Health Victoria.
This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
This study explores the responses of Victorian community members to gender portrayals in advertising. The study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that cause violence against women.
This research summary provides a snapshot of the analysis undertaken by RMIT’s Dr Lauren Gurrieri and Dr Rob Hoffman – Addressing and preventing sexist advertising: An analysis of local and global promising practice – which considers how problematic gender portrayals in advertising can be addressed.
WHV's submission, endorsed by multiple agencies, makes 26 recommendations regarding the content of the code of ethics and related practice notes.
The aim of this issues paper is to provide an overview of significant literature currently published on the nature of gender portrayals in advertising, and the impacts of these representations on women’s health and wellbeing, gender inequality and attitudes and behaviours that support violence against women.
A coalition of community groups, academics and activists has today called for the elimination of sexist advertising and more positive, diverse and realistic representations of women and girls in the media and public space.
The speakers explore the representation of women and girls in advertising and public spaces and how this perpetuates stereotypes that drive violence against women. Innovative opportunities to improve the representation and inclusion of women in Victoria are also discussed.
Women’s Health Victoria congratulates the State Government on the launch of Victoria’s first Gender Equality Strategy, affirming Victoria’s national and international reputation as a leader in the prevention of violence against women.
This infographic summarises in pictorial form the key messages from the Clearinghouse Connectors on Women in advertising and Sexualisation of women and girls.
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Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation. As a statewide organisation, we also acknowledge the Traditional Owners of the lands and waters across Victoria. We pay our respects to them, their cultures and their Elders past and present.
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Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.
