Promotional video and presentation outlining the history and achievements of shEqual: Gender Equality in Advertising Project.
This resource lays out principles for local government to achieve gender equality in every aspect of marketing, communications, and advertising campaigns.
In October 2021, shEqual - WHV’s initiative championing gender equality in advertising - released a national online survey to better understand perceptions of gender equality in the advertising industry.
Gender inequality remains pervasive in the Australian advertising industry, according to the results of a national survey released today.
shEqual – an Australian first initiative to realise equality in advertising – launched Monday 23 November 2020 with the support of industry and government leaders.
This framework is an Australian-first national blueprint for long-term change to promote gender equality and address the drivers of violence against women in the advertising setting.
This toolkit outlines how sexist portrayals of women and men in advertising can be harmful, and presents a range of options for concerned consumers to lodge a complaint or take other action.
This toolkit informs consumers about how ads are regulated in Australia, the rules advertisers are supposed to follow, and how to make a complaint.
This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.