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Promoting health, empowerment and equality for women at Melbourne Spring Fashion Week

Women’s Health Victoria is launching a campaign to promote health, empowerment and equality for women at this year’s Melbourne Spring Fashion Week (3 – 9 September 2012). The campaign includes an outdoor advertisement and social media to engage with women attending Melbourne Spring Fashion Week.

Media Release (02/09/2012) from Women’s Health Victoria

Click on the image below to watch the ad


Screen Shot from the MSFW campaign ad

The issues highlighted in the campaign are the key reasons why Women’s Health Victoria has decided to use Melbourne Spring Fashion Week as the platform to launch its social media presence. The campaign is focused on raising awareness amongst young women around the very real issues of body image, violence against women and pay equity. It is hoped that it will result in a new audience getting to know Women’s Health Victoria and the issues we work on.

If you’d like to know more about the campaign please contact Women’s Health Victoria’s Executive Director Rita Butera on 9664 9300.