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Take a Stand

Victorian Womens Health Atlas

Social media for feminist advocacy with Dr Jill Tomlinson, the administrator of Destroy the Joint [PowerPoint Presentation]

Communication strategies that harness social media are vital for feminist advocacy in the Web 2.0 world. Social media communication strategies are cost-effective in promoting an organisation’s cause and service and for communicating with members and stakeholders. However, effective use of social media requires technological savvy, planning, time and a thorough understanding of the different platforms.

This presentation covers:

Methods of engaging, informing and communicating via e-Newsletters, Twitter, Facebook, LinkedIn, YouTube and your organisation’s website or blog.

The specifics and relevance of each social media platform and its place in the evolution of an organisation’s social media presence.

Steps in creating a platform-specific social media communications plan for an organisation and methods to monitor the effectiveness and reach of a social media plan, using the success of the organisation “Destroy the Joint” in feministadvocacy as a case study.

Social media search engine optimization.

Policies, guidelines and etiquettes for minimising harm while maximizing professionalism and ethical behaviour.

Privacy and security considerations.

Large file warning

Social_Media_for_feminist_advocacy_WHV_31_July_2013_Dr_Jill_Tomlinson__2_.pdf (5277.23KB)

Reference:
Social media for feminist advocacy with Dr Jill Tomlinson, the administrator of Destroy the Joint [PowerPoint Presentation]